Hi! I’m Andres Gonzalez, and I’m a multimedia content strategist with over 13 years of experience. I specialized in journalism, public relations, communications, digital marketing, and social media.
Multimedia leader
I have a proven record developing and implementing winning multimedia content strategies for the nation’s leading news networks, including CNN, MSNBC and NBC News. Under my leadership, my team beat the competition by 20% in key demos and increase YouTube views by 83% year to year.
Communications strategist
Today, I stand as a leader ready to empower you in crafting a winning communications strategy that resonates with your audience, captivates them and leads them to come back for more. Together, we will create compelling storytelling that will engage and connect with your audience, ensuring your message reaches them precisely where they are.
Work Samples
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![A migrant family sitting on a bed, having a conversation with a man, with a news banner indicating they have undertaken a dangerous journey to the U.S.]()
Family separated at the border after dangerous journey
I produced this story from El Paso, TX, about a migrant family’s treacherous month-long journey to the U.S., which included being separated at the border.
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![Three young asylum seekers walk as they look at Manhattan.]()
LGBTQ+ asylum seekers seek safety in U.S.
I produced this multimedia bilingual project for MSNBC and NBCnews.com about LGBTQ asylum-seekers chasing a life of safety and peace after rape and death threats.
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![Screenshot of an NBC News webpage about LGBTQ elders' struggles with healthcare, housing, and isolation, featuring a video of an elderly person reaching for photographs on a table.]()
Health care challenges Queer elders
LGBTQ older adults are twice as likely as their heterosexual counterparts to grow old single and living alone, according to SAGE, an advocacy organization for LGBTQ elders.
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![A TV interview with three women and one man in a room with shelves of artwork; the caption discusses Miami voters on economy, abortion rights, and immigration.]()
Miami voters on the issues and Biden leaving the race
Produced this multi-month project in which I followed Miami voters during the 2024 campaign to capture how they were feeling about the issues that matter the most to them.
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![Refugee mother and her children from Ukraine escape the war with Russia for a new life in Florida]()
Refugee family from Ukraine builds a new life in Florida
In South Florida, a Ukrainian mother and her three children embarked on a journey of resilience and hope after fleeing the war with Russia.
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![Family hugs in Florida after Hurricane Ian destroyed their home.]()
"Mommy, Don’t Let Me Die": Surviving Hurricane Ian
In the midst of the Hurricane Ian, a young boy begged his mother, “Don’t let me die.” After losing everything, this family in Fort Myers Beach, Florida, tries to move forward.
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![CNN, Writer, Gentrification]()
CNN: Gentrification spurs tensions nationwide
I wrote this long-format article for CNN about gentrification across the U.S. It performed among top 5 most read article on CNN.com
Areas of expertise
Director of Communications
I am a strategist who understands the media ecosystem, across broadcast, digital, podcasts, YouTube, and social media. I have extensive contacts across the media and can help you land coverage that is impactful and immediate. I excel at creating comprehensive strategies for internal & external communications, as well as public relations campaigns for local, state, and national audiences. I bring extensive experience developing and executing strategic public relations and marketing initiatives that drive audience engagement, enhance brand awareness and deliver measurable results.
Marketing Specialist
I am certified by the American Marketing Association as a Digital Marketer, which means I know how to develop a marketing plan that increases conversions and profits. I thrive at conducting competition market analysis, researching audiences, and tailoring marketing strategies to reach consumers where they are in their buyer’s process. I’m also successful in influencer outreach, SEO optimization, Paid Search (PPC), A/B testing Display with Google Ads, Google Analytics, email marketing and automation. I also leverage AI to optimize campaigns, and I base all of my efforts in a sound process of collecting and using data.
Digital & social media producer
I thrive at developing digital and social media plans that will increase your brand engagement, reach, click-through-rates and followers. I have achieved great success at Search Engine Optimization (SEO), including positioning YouTube videos to gain one million views in less than 17 hours. Under my leadership, YouTube views for a recent team increased by 83% year-to-year, Instagram followers surged by 76%, and X (Twitter) followers jumped by 352%. I was also part of the team that landed MSNBC as the leading news outlet on YouTube and TikTok in March 2025.
Executive Producer
I am an experienced Executive Producer with a proven record of developing high-quality and impactful live coverage. I drive coverage decisions with exceptional news judgement, ensuring creation and delivery of content that is timely, and impactful. In the control room, I have a proven record of successfully leading my teams to cover breaking news and live events, making split-second decisions that have led us to beat the competition, while maintaining accuracy and journalistic standards. I also have extensive experience planning special coverage, including three full hour shows from the U.S. border that beat the competition by 26 points in the demo.
See more of the storytelling that I have created
Let’s connect!
gonzalez.andres.d@gmail.com
240-483-8426